Martha Laham is a college professor, writer, and author. She has taught business, marketing, management, and advertising at universities and colleges for more than 30 years. In addition to teaching, Martha has authored college textbooks in marketing and selling, developed instructional materials for educational publishers, and contributed to HuffPost.
Prior to going into the education field, Martha worked in the media, advertising, and promotion industries. She is the author of Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards and The Con Game: A Failure of Trust.
In this episode, Martha talks about Made Up, and explains how the beauty industry uses its monolithic power to influence our behaviors and our beliefs.